Can You Make Me Go Viral?

ViralLet’s all be completely honest with ourselves – the whole reason companies want to be on social media is so they can go viral. But you don’t just MAKE things go viral – despite how much a simple Google search says otherwise.

However, I’m here to tell you that creating something that is viral is not the ultimate goal of social media. Think about all the viral things that you’ve become addicted to. Maybe you’re old school and remember the “Leave Britney Alone” guy (Chris Crocker), or you remember the remix of Antoine Dodson’s “Hide yo’ wife, hide yo’ kids“. Maybe you remember the more recent viral sensations like Chewbacca Mom or Pen-Pineapple-Apple-Pen(PPAP). Either way, I want you to think about the people involved, and think about where they are now. If you noticed, they all off your radar now, and you’re thinking about the new latest news and gossip.

I’m not saying that becoming viral isn’t great. It’s amazing! All of the people that I listed reaped great benefits from going viral, and gained major publicity. However, if you’re a company, you don’t want to be thought of as just a blip on the social media scape. You want to create a constant buzz for your business among your social media tribe, building momentum until you find that one moment that people really jump on. For example, Oreo have a solid social media strategy, but during the Super Bowl in 2013, they hit the jackpot with this moment after the power went out.


This moment was genius, and the public loved it. But as that case study shows, it’s not really a viral sensation because the campaign building up to the Super Bowl went on for weeks, leading up to one of the biggest television events of the year. This is the kind of “viral” that companies want to encounter, because it is essentially a well timed marketing campaign doing exactly what every marketer dreams.

So how do we create these moments of marketing triumph? It’s a lot of work, but it comes down to these three steps:

  1.  Be steady and constant with your content. You need to make sure that you have eyes on you from your tribe of social media followers, and make sure they’re engaged enough to share your really good moments.
  2. Timing, Timing, Timing. Know where your audience lives, take advantage of analytics and get to know when your tribe is online. Once you know when they’re online, post then.
  3. Make them feel something. Viral videos always trigger a strong emotion. People love to laugh, love to feel inspired, and yes, even love to cry at times. Once you know your audience, you’ll know which emotion you should be working with, and keep making them feel that.

I can’t guarantee that you’ll go viral, but I can make sure that your audience feels engaged! Are you ready to create a strong social media following? Contact me and let’s get to work!

 

 

Do I Really Need Social Media?

One of the most commonly asked questions about social media is:

Do I even NEED social media?

Short answer? Yes. And I’m not just saying that because it’s my job.

Your company might be doing good right now. Perhaps you have a great neighbourhood where you have been able to depend on local clients. However, there is a whole world out there who might be looking for your product!

I’ll give a great example: My sister is coming to visit me next week. And for some reason, she asked me if Toronto has any bakeries that sell piecaken. So I did what anyone might do, and I googled “piecaken Toronto”. Nothing really came up. But say you do make piecaken in your little bakery in North York – well out of my personal knowledge of bakeries, but close enough that I would have travelled with my sister. If you’re not online and promoting your product, there is no way people can know about your magical combination of cake and pie outside of your neighbourhood!

But where do I start?

Facebook, Twitter, Pinterest, Google+, Youtube, Instagram, Snapchat – Just to name a few! I’m not going to pretend to tell you that you need to be on EVERY platform – You pick your battles and you do it well. However, I do have a few suggestions for starting blocks:

A website

Having a website is worth the investment. Using the piecaken example, if you are a bakery that serves piecaken, you’d do well to have your menu so that people can find your specialities. Think of a website as essential as having a Yellow Pages advertisement 20 years ago, except you reach everyone on the internet, and you can customize it as often as you want. Having a website is affordable, and a well designed site is a great investment.

Facebook

It would be ridiculous to ignore the widespread use of Facebook. At the end of the third quarter of 2016, Facebook was sitting at 1.79 Billion active users. That is a LOT of people! If your website is like having a Yellow Pages ad, your Facebook is like having a wonderfully decorated window front. Restaurants can tell their fans what the chef’s special is that day. Bakeries can show fresh breads and cakes coming out of the oven. Stores can show new items on display. The opportunities are endless!

However, after those two? I say that social media is at your comfort level. Some companies are just made for Instagram, because they have beautiful visuals to share. Others can express themselves best through Youtube or Snapchat. Pinterest is great if you have parents on your radar. Even Google+ has its uses, even if it’s not as wide spread as others.

The important part is making sure you don’t bite off more than you can chew. Keep your social media accounts active, and you’ll see steady growth in your business.


So have I convinced you that social media is well worth it? Still wondering where you’ll find the time? Shoot me an email through the Contact page and lets discuss how I can help you get the most out of the internet!